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Post by account_disabled on Dec 12, 2023 9:49:54 GMT
Widely used, so far. The first one, the ATL or over the line campaign, is used to promote products or services and uses the help of mass media. These are the traditional media: press, radio, television and even the cinema. The benefit is that it reaches a much larger number of people, but the counterpoint is that it is very expensive. The BTL or below the line campaign is more direct. It is aimed at a more specific and reduced audience. It is done through more direct means, such as mail, guerrilla marketing, merchandising, activities at the point of sale to attract attention, mailing, booklets, E-cards, brochures, catalogs, seminars, sponsorships Country Email List and other promotions. . Differences and advantages of ATL or BTL The data proves it: the customer is now much more demanding. Than before and the offer tends to be, on many occasions, greater than the demand. For this reason, companies have become aware of the value of offering personalized customer service and pampering them as much as possible. With this reality, it is not surprising that BTL marketing is more widely used than ATL and is a favorite for entrepreneurs trying to cope with red numbers and crisis.
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