Post by account_disabled on Feb 19, 2024 4:18:02 GMT
Are using tools like Google Analytics to keep track of their digital marketing ROI, along with tools like social media dashboards and collecting customer feedback. While these are adequate ways of measuring results, WebFX Director of Marketing Operations Dan Shaffer warns that relying solely on these tools won’t help you see the bigger picture. dan s quote 1 My biggest concern with these results is that it comes down to one question. Is the data they are using for ROI tracking accurate? Direct customer feedback likely doesn’t give you the entire story. CRM software can be subject to inconsistent data from sales teams.
Google Analytics can be sampling your data or Customer Phone Number List worse yet, installed incorrectly on your website. It’s hard, I know, but in a perfect world, you are able to connect every touchpoint from every marketing system back to one event-driven platform. That way you can follow your customer from discovery to purchase, allowing you to optimize bottlenecks in your marketing funnel and invest more where you see a positive ROI. Dan Shaffer, WebFX’s Director of Marketing Operations So, with Dan’s advice in mind, how can business leaders see the bigger picture within their marketing data and monitor customer touchpoints accurately?
The answer: Adopting marketing technology, or martech. Source data: TOP ROI TRACKING TOOLS USED % OF RESPONDENTS Google Analytics 54.80% Social media dashboards 38.80% Direct customer feedback and interactions 36.80% CRM software 34.60% Reporting from digital marketing provider 25.20% Custom tech stack 16.80% Other 4.80% Martech stack adoption New and advanced martech is emerging every day, but are businesses taking advantage of this tech? We asked, and here are the results: martech stack adoption 2024 What does this mean?
Google Analytics can be sampling your data or Customer Phone Number List worse yet, installed incorrectly on your website. It’s hard, I know, but in a perfect world, you are able to connect every touchpoint from every marketing system back to one event-driven platform. That way you can follow your customer from discovery to purchase, allowing you to optimize bottlenecks in your marketing funnel and invest more where you see a positive ROI. Dan Shaffer, WebFX’s Director of Marketing Operations So, with Dan’s advice in mind, how can business leaders see the bigger picture within their marketing data and monitor customer touchpoints accurately?
The answer: Adopting marketing technology, or martech. Source data: TOP ROI TRACKING TOOLS USED % OF RESPONDENTS Google Analytics 54.80% Social media dashboards 38.80% Direct customer feedback and interactions 36.80% CRM software 34.60% Reporting from digital marketing provider 25.20% Custom tech stack 16.80% Other 4.80% Martech stack adoption New and advanced martech is emerging every day, but are businesses taking advantage of this tech? We asked, and here are the results: martech stack adoption 2024 What does this mean?